Story by Joel Berly
November 5, 2025

Personal injury attorneys in South Carolina must follow strict ethical standards to protect clients, maintain trust, and uphold the legal profession’s integrity. The South Carolina Rules of Professional Conduct, enforced by the state’s Supreme Court, outline key responsibilities like client confidentiality, avoiding conflicts of interest, and proper management of client funds. Violating these rules can result in suspension, disbarment, or even criminal charges.
By adhering to these rules and leveraging tools like ethics advisory opinions, personal injury attorneys can avoid pitfalls and ensure ethical, transparent client representation.

The ethical responsibilities of personal injury attorneys play a crucial role in shaping their daily practice and ensuring positive outcomes for clients. These duties safeguard client interests while upholding the principles of legal integrity.
Attorneys are required to demonstrate the necessary expertise and preparation to handle complex cases, as outlined in Rule 1.1. This is particularly important for challenging cases like medical malpractice or multi-vehicle accidents, where a deep understanding of the law and meticulous preparation are essential.
Rule 1.3 emphasizes the importance of acting promptly and diligently. For personal injury attorneys, this means adhering to strict deadlines, such as filing claims within the statute of limitations, which can directly affect a client’s ability to receive compensation. Additionally, attorneys must maintain clear and timely communication with clients, keeping them informed about the progress of their case.
Together, these rules establish a foundation of trust between attorneys and their clients.
Confidentiality is a cornerstone of legal practice, and Rule 1.6 strictly prohibits attorneys from sharing any information related to client representation without the client’s informed consent. Ethics Advisory Opinion 91-10 reinforces this, stating that even the existence of a settlement cannot be disclosed to third parties without explicit client approval.
In personal injury cases, this means attorneys must decline information requests from parties such as medical providers, insurers, or family members unless the client provides written consent. While there are limited exceptions – such as preventing certain crimes or complying with court orders – these situations are rare in typical personal injury practice.
Identifying and managing conflicts of interest is another critical responsibility for attorneys. Personal injury cases often present unique challenges, such as representing a client injured in an incident involving a former client or managing cases where multiple parties have overlapping interests.
When conflicts arise, attorneys must obtain written informed consent from all affected parties or decline representation. Ethics Advisory Opinion 08-07 highlights that attorneys cannot agree to indemnify clients to protect released parties from lien claims in settlements. Informed consent requires clients to fully understand the potential risks and implications of such conflicts.
To navigate these challenges, personal injury attorneys should adopt systematic conflict-checking procedures and regularly evaluate client relationships. For instance, firms like Berly Rouse Attorneys have developed robust internal compliance systems that include regular ethics training, standardized client intake processes, thorough conflict checks, and secure management of client information. These measures not only help manage conflicts but also ensure ethical handling of client funds and settlements.
Handling client funds responsibly is one of the most critical ethical duties for personal injury attorneys in South Carolina. Rule 1.15 sets strict guidelines to protect clients and third parties while upholding the integrity of the legal profession.
Under Rule 1.15 of the South Carolina Rules of Professional Conduct, attorneys are required to keep client funds completely separate from their own. This is done by maintaining a designated trust account for all client monies, such as settlement proceeds and advance payments. This separation ensures client funds are protected and prevents any commingling.
Attorneys must also maintain meticulous records, including ledgers, deposit slips, and disbursement logs, for each client’s trust account. These records must be retained for at least six years. Additionally, attorneys are obligated to notify clients immediately upon receiving funds and provide a full accounting upon request. This level of transparency fosters trust and ensures clients remain informed about their financial matters throughout the case.
Failing to comply with trust account rules can lead to serious consequences. Attorneys who mishandle client funds, mix personal and client monies, or violate trust account requirements risk disciplinary actions from the South Carolina Supreme Court, including suspension or disbarment. In cases of misappropriation or theft, criminal charges may also be pursued. Beyond simply segregating funds, attorneys must also navigate third-party financial obligations.
Managing trust funds often involves resolving third-party claims tied to personal injury settlements. These cases can include medical liens, health insurance subrogation claims, Medicare or Medicaid reimbursement rights, and assignments to medical finance companies.
Before distributing settlement funds to clients, attorneys must identify and address all valid liens and third-party claims. This involves verifying each claim, notifying claimants, and holding funds in trust until all obligations are resolved.
The verification process requires careful documentation. Attorneys should obtain written confirmation of each lien or assignment and clarify their role in the arrangement. Whether the attorney is a party or non-party to these agreements significantly affects their ethical responsibilities and options for resolution.
A particularly challenging situation arises when clients ask attorneys to distribute settlement funds in ways that conflict with valid liens or assignments. Ethics Advisory Opinion 91-10 provides guidance for handling these conflicts, underscoring the delicate balance attorneys must maintain between competing interests.
If a client requests disbursement that conflicts with a valid lien or assignment, attorneys must explain their obligation to honor those claims. When the attorney is not a party to the assignment, they may comply with the client’s instructions, provided they do not misrepresent facts. However, if the attorney is a party to the assignment, they are required to honor it, even if it goes against the client’s wishes.
In cases where disputes over distribution cannot be resolved, attorneys may file an interpleader action, allowing the court to determine how funds should be distributed. Ethics opinions from the South Carolina Bar emphasize that ignoring liens or improperly releasing funds violates ethical duties and can lead to disciplinary action. Properly managing these situations reinforces the attorney’s fiduciary role and protects the client’s financial interests.
Clear communication plays an essential role in this process. Attorneys should provide clients with written explanations about liens or third-party claims, how they impact the settlement, and the steps required to resolve them. Setting realistic timelines for fund disbursement and keeping clients updated helps maintain trust and transparency during what can be a frustrating process.
The South Carolina Bar’s Ethics Advisory Committee has been issuing non-binding opinions since 1990 to guide attorneys in navigating ethical challenges. While these opinions don’t carry legal authority, they offer critical insights that influence court rulings and disciplinary actions. For personal injury attorneys, these opinions address everyday challenges like settlement negotiations and handling unexpected client situations.
Several opinions tackle the nuances of settlement disclosures and client fund management. For instance, Ethics Advisory Opinion 91-10 emphasizes the importance of confidentiality during settlement negotiations. Under Rule 1.6, attorneys are prohibited from disclosing settlement details without the client’s explicit consent. This opinion also highlights that attorneys must strictly adhere to client instructions regarding medical liens, ensuring both transparency with clients and confidentiality from third parties unless authorized otherwise. To avoid any misunderstandings, attorneys are advised to secure written consent from clients before sharing settlement-related information. This practice safeguards the attorney-client relationship and ensures compliance with ethical confidentiality standards.
Ethics Advisory Opinion 24-03 provides guidance for situations where a client passes away during representation. The opinion stresses that failing to disclose a client’s death – especially during settlement negotiations – could be considered an ethical violation. Attorneys are obligated to promptly inform opposing counsel and the court about a client’s death to avoid any potential misrepresentation or fraud. Even if the deceased client’s estate prefers confidentiality, attorneys must act transparently while coordinating with the estate or legal representatives to protect the client’s interests.
Another critical opinion, Ethics Advisory Opinion 08-07, addresses the issue of indemnification clauses in settlement agreements. It advises attorneys against agreeing to indemnify released parties from third-party lien claims. Doing so could create an ethical conflict and expose the attorney to personal liability. To prevent such issues, attorneys should carefully review settlement agreements for indemnification clauses, ensuring they don’t unintentionally take on financial responsibilities that could compromise their ability to advocate for their clients effectively.
These advisory opinions act as practical tools for applying the Rules of Professional Conduct in specific scenarios. While not enforceable by law, following these guidelines demonstrates a commitment to ethical standards. Many personal injury law firms incorporate these opinions into their internal training and compliance protocols. This integration helps attorneys navigate complex issues, from structuring settlements to addressing financial matters with clients.
Firms like Berly Rouse Attorneys exemplify this proactive approach by embedding these guidelines into their policies and training programs. Doing so not only promotes consistent ethical practices but also protects the firm’s reputation while ensuring client interests are safeguarded. The South Carolina Supreme Court and the Office of Disciplinary Counsel often reference these opinions when resolving complaints, giving weight to attorneys who align their practices with published guidance.
South Carolina personal injury firms handle high-stakes cases and intricate settlements. To meet these challenges, they rely on rigorous internal ethics systems designed to uphold the Rules of Professional Conduct.
Ethical practice begins with zealous representation, honesty, civility, and unwavering loyalty to clients, as outlined in the South Carolina Rules of Professional Conduct. At Berly Rouse Attorneys in Charleston, this means prioritizing client interests while maintaining professionalism at every turn. The firm emphasizes that "successful representation requires a deep understanding of each client’s needs".
This philosophy goes beyond just achieving favorable results. It hinges on transparent communication throughout the legal process. Attorneys in South Carolina also adhere to the Civility Oath, which underscores the importance of treating all parties with respect – even in adversarial situations. The South Carolina Supreme Court has described civility as a "corresponding obligation" to zealous advocacy, rather than a restriction on it.
Client testimonials highlight how this balance plays out in practice. Sharon Martin, a client of Gregory Rouse, shared her experience: "He offered clear and practical advice every step of the way. Mr. Rouse demonstrated a deep understanding of the law and consistently kept me informed throughout the process".
To complement this client-focused approach, firms rely on robust internal compliance measures to uphold ethical standards.
Personal injury firms succeed in maintaining ethical practices by implementing regular ethics training, establishing clear case management policies, and conducting periodic internal audits. Annual ethics training for all attorneys and staff is a cornerstone of these efforts. These sessions cover updates to the Rules of Professional Conduct, recent advisory opinions, and practical scenarios lawyers face daily. Many firms also appoint an ethics officer or committee to monitor developments and provide guidance on complicated issues.
Another critical element is conflict-of-interest screening. Firms utilize standardized client intake procedures and checklists to prevent potential violations. Secure case management software further supports these efforts by tracking deadlines, safeguarding client confidentiality, and protecting sensitive data.
These internal processes align seamlessly with the meticulous management of client funds, a key aspect of ethical compliance.
Managing client funds ethically requires more than just meeting basic trust account requirements. Many firms introduce additional safeguards, such as requiring dual sign-offs for disbursements. This ensures that two authorized parties review and approve any withdrawals, adding an extra layer of accountability.
Regular reconciliations keep client funds properly segregated and accurately tracked. When handling medical liens and third-party claims, firms follow streamlined protocols to review liens, communicate with medical providers, and ensure that settlements are distributed fairly and efficiently.
Transparent communication remains central to these efforts. For instance, Nathaniel Middleton, another client of Gregory Rouse, shared: "He kept me informed as we approached each step. As we reached certain milestones, and I did not understand certain legal terminology, I appreciated that Greg would break it down so I could understand".
Upholding ethical standards in personal injury law not only safeguards clients but also preserves the integrity of South Carolina’s legal system. Any breach of these standards can erode trust and compromise the profession as a whole.
Attorneys practicing personal injury law have a duty to prioritize their clients’ interests while adhering to the South Carolina Rules of Professional Conduct. This means they must:
These responsibilities carry significant weight in personal injury cases, where clients often face financial hardships and potential conflicts of interest. Ethical missteps, such as mismanaging client funds or neglecting professional obligations, can lead to severe consequences, including reprimands, suspension, or even disbarment by the South Carolina Supreme Court.
Maintaining compliance requires meticulous recordkeeping and robust internal processes. For example, attorneys should use dedicated trust accounts for client funds, conduct regular account reconciliations, and maintain clear communication regarding settlements and fund transfers. Additionally, while zealously advocating for their clients, lawyers must uphold civility and professionalism toward all parties involved.
These practices collectively ensure that attorneys provide ethical and effective representation in personal injury cases.

Charleston-based Berly Rouse Attorneys exemplify how a commitment to ethical standards can lead to both client satisfaction and professional success. By strictly following SC Bar rules and focusing on client-centered advocacy, they set a high standard for ethical legal practice in South Carolina.
For instance, the firm emphasizes rigorous management of client funds, clear communication, and unwavering transparency. These practices not only protect clients but also foster trust and professional growth. Their approach highlights how ethical compliance doesn’t hinder effective representation – it strengthens it.
Moreover, the challenging nature of personal injury law underscores the importance of maintaining ethical frameworks. These standards not only protect vulnerable clients but also support attorneys in navigating the pressures of legal practice with confidence and integrity. By embracing these principles, firms like Berly Rouse Attorneys contribute to a stronger, more trustworthy legal community in South Carolina.
If a personal injury attorney in South Carolina breaches the Rules of Professional Conduct, the repercussions can be severe. The South Carolina Bar may impose penalties ranging from a formal warning or reprimand to suspension or even disbarment, depending on how serious the violation is.
These rules exist to uphold ethical standards, safeguard clients’ interests, and preserve public confidence in the legal profession. Common violations include issues like conflicts of interest, mismanagement of client funds, or misleading advertising. Attorneys are held to these standards to protect their careers and ensure their clients’ cases are handled properly.
Personal injury attorneys have an essential responsibility to handle potential conflicts of interest with care, ensuring they meet ethical obligations and provide fair representation. In South Carolina, the SC Bar’s ethics rules emphasize that lawyers must steer clear of scenarios where their commitment to one client could be compromised by duties owed to another. This means attorneys need to identify conflicts as early as possible, clearly disclose them to everyone involved, and secure informed consent when required.
Additionally, maintaining open communication and safeguarding client confidentiality is critical to protecting their interests. By following these ethical guidelines, attorneys can manage overlapping claims effectively while keeping their clients’ needs at the forefront.
To meet the requirements of Rule 1.15 under the South Carolina Bar’s ethics rules, personal injury attorneys must handle client funds with exceptional care and transparency. This means keeping client funds completely separate from the attorney’s personal or business accounts by maintaining a properly managed trust account. Additionally, attorneys are required to keep detailed records of all financial transactions and ensure that funds are used strictly for their intended purpose.
It’s also essential for attorneys to provide clients with regular updates and clear documentation regarding the status of their funds. Mishandling client funds not only breaches ethical standards but can also result in serious legal consequences. By adhering to these guidelines, attorneys can uphold their professional obligations and preserve client trust.
If you need experienced legal representation in Charleston, South Carolina, contact Berly Rouse. Our team is ready to help you achieve the best possible outcome. Visit our offices or call today to schedule a consultation to discuss your case.
At Berly Rouse, we’re proud to be a leading law firm in Charleston, SC, committed to serving our community with integrity, dedication, and legal excellence. Let us put our experience to work for you.